WORKSHOP: Branding Yourself

BRANDING YOURSELF
By Tanya Bates

Branding yourself is one of the single most important business decisions you can make other than incorporating your business. It is important to establish your brand because everything you do will impact each step that you take as an author, speaker, etc.

Branding is defined as a name or trademark connected with a product or its producer. First, you must determine what kind of image you are trying to create.

What is your image?

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This is important before you write the first word of your book. This would determine if you would write the book under your own name or use a pseudonym (assumed name). Next, you would have to determine what direction you are going in. This decision would impact where you are going and would assist you in the next step of decisions you would make to include follow-up books, book tours and supplemental products.

Are you going to write urban, Christian, fiction, non-fiction, self-help, what genre? ________________________________________________________________

The next step would be to envision where you would like to ultimately be as an author. Where would you like to be as an author ultimately

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By establishing a vision, you will have established a vision which will allow you to create a plan, thus take the requisite action to live the life you envisioned.

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