COLUMNIST: Are You On The Net

Are You Ready for 2011?

This week is perfect for sitting down and planning your marketing strategies for 2011.

First look at your goals for 2010

• Did you achieve the goals you set?
• Which ones did you not complete?
• Which ones did you enjoy?
• Which ones did you not enjoy?

Write down what you would like to achieve with your marketing for 2011.

From the goals you did not complete in 2010, choose the ones you would like to add to your 2011 list.
Make sure they are something you enjoy doing, or they will continue to stay on the list and not be completed.

Remember marketing takes time, you want to do things you enjoy.  You don't want to spend time doing things that give you a headache. Make it fun and it will go fast.

Break your goals down into bite size pieces for each month.

There are 12 months in the year, and I suggest you have something to do for your marketing for each month.

Here’s an example for the first three months of the year.

Goals for 2011

Blog tour
Radio Interviews
Meet New Readers
Book Signings
Start a blog
Conferences

January
• Introduce myself to 10 book bloggers
• Introduce myself to 10 radio hosts
• Set up Blog
• Research conferences for the year

February
• Set up a 10 blog tour
• Answer blog tour interview
• Write blog entries for the month
• Network more on facebook

March
• Set up five book signings
• Set up blog entries for month

Making realistic marketing goals is a good way to keep you on track and help you reach new readers. Don't forget to add SORMAG to your marketing goals.

Share some of your marketing goals with us or ask a question to help you plan your goals for 2011.

Stop by next month for more information on online promotion.

Until then,

I’ll see you on the net.

LaShaunda C. Hoffman

LaShaunda is the creator of SORMAG – Shades Of Romance Magazine. She has 11 years of experience on online promotion, most she learned from trial and error. She has taught workshops on online promotion and is available for private online promotion coaching.



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