When you are creating your promotion plan, I highly
recommend you add a few online magazines to your plan. Online magazines are always looking for new
content and what I love about their promotion is that they are normally
archived, so you get the most bang for your promotion, because people can read
the promotion for years.
Make sure you find
the magazines that cater to your audience.
Below are five ways you can use online magazines for
promotion. Pick one and see if it works
for you.
1. Interviews - are
great for free promotion. Make sure when the interview goes live, that you are
telling everyone you know about the interview.
Let your mailing list subscribers know. Post on your social
media platforms.
Add it to your promotion schedule because someone hasn’t
seen the interview. Even if it’s two years old, someone will enjoy learning
more about you.
2. Contribute an
article - There are many online magazines that are always looking for new
submissions. They always feature a byline and a short bio. This is an excellent
way to share your knowledge with readers. It will introduce your writing
abilities and place your name in reader’s minds.
You can write about your experience as a writer, the craft
of writing, or maybe you're expert in a subject. Write an article about it.
Use a query to approach an online magazine. Your purpose for
the submission is to introduce yourself to their readers. The added bonus is
some sites pay for content.
Before you send out your query letter, remember to do your
research first.
•
See what types of articles these ezines are looking for.
•
What is the word count?
•
How do they want you to submit? You don't want to submit a medical
article to a poetry magazine.
3. Visitor/Member –
Don’t underestimate making a comment or becoming a member of a magazine
community. Members like meeting other members. Some magazines offer extra perks
to their members. For instance, if you’re a member of SORMAG’s community, you
receive a one free promotion when you join.
Make comments on the magazine’s blog and make sure to always
include your links. This is a good way for readers to learn about you and if
they’re curious, they’ll click through to your site.
4. Monthly Columnist – Some online magazines look for
monthly columnists. This is your chance to talk about your special topic only
you know about. Share your wisdom with their readership and at the end of your
column, include your bio, which can be a short blurb about your latest book and
a link to your site/blog. Check out your favorite online magazines and see if
they’re in the need for a columnist or send an intro letter to the editor and
offer your services.
5. Host a workshop
– Some online magazines like to host special events for their readers.
Workshops are a good way to introduce yourself and your book. Do you have
writing skills you can teach (how to write a synopsis, how to add conflict to
your manuscript). Readers are looking for new things to learn, you can be the
person who offers these types of workshops. You might even make a few extra
dollars in the process.
Bonus Tip: Online
magazine promotion is worth the cost. You reach your niche market, most
promotions are archived, so it’s not just a one-time promotion. Check out your
favorite online magazines and see how they can help you reach new readers.
SORMAG Digital is always looking for new content to feature.
If you are interested in writing for SORMAG Digital, contact me at 1sormag@gmail.com.
I would love to receive your pitch.
LaShaunda C. Hoffman is the editor/publisher of SORMAG Digital. She published her first book, Building Online Relationships - One Reader At A Time to help authors and business owners learn how to build relationships while promoting online. CLICK to get your copy.
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