If you don’t have time
to promote get help. There’s nothing
wrong with paying for promotion help, just make sure you’re getting the most
bang for your money.
I’m
going to offer you a few tips help you get the most bang.
1. If you know me you know my first tip is
always to start your mailing list. You
don’t want to promote without your mailing list.
You want to include your
mailing list link vs your website link with your promotion. Your #1 goal with any paid promotion is to
bring those readers back over to your community. Asking them to join your mailing list is the
best way to do this.
2. Do your research: If you plan on paying for promotion. Find the places that promote to your
genre. Check out their promotion packages.
Find what fits in your budget.
Talk to the site owners
and see what they can offer you, sometimes they can work with your budget to
help you get more bang.
Don’t wait until the
week your book releases. Even if you
don’t have the funds three to 6 months before, let them know what you are
interested in and maybe they can pencil you in.
If you wait until your
book releases, you might not be able to get in to promote your book.
3. Make sure they cater to your genre
This is very important
because sometimes authors look at the numbers or what they can offer vs the
audience.
Yes they can send out
tweets 20 times in a day to 50,000 readers but are their readers your audience.
It makes no sense to pay
for promotion and you can’t bring the audience back to you. No you can’t convert readers. They know what they like. The only time this works is in person. You can talk to them face to face and you
might get them to try you. It doesn’t
work with paid promotion.
4. Create a promotion plan with your paid
promotion.
When authors come to me
before their book releases, and have a budget for their promotion. I create a promotion plan with SORMAG
promotion ads.
We do a coming soon ad –
introduce the book with a cover and presale link.
If I have space, I do an
interview in the magazine or on the blog.
When the book releases –
we do a release today ad with the buy me link.
The next ad is usually
the On the shelf now Ad.
This is where the author
has a choice to stop promoting or continue.
If you are paying attention to your promotion results you know if the
promotion is working for you or not.
5. If you don’t have the
funds to continue, you can still use those ads to continue promoting.
If you are using SORMAG
promotions. You have links to your
ads. I recommend you put those links to
the ads on rotation and continue to share them to your community. They are already created and archived for a
year. You paid for them, continue using
them.
Check to see if the
other paid sites will give you the links.
If they don’t take them down, you can use them as long as the link
works. Remember you are trying to get
the most bang out of your ad. Plus you
are helping the promotion site reach new people too. You both win with the same ad.
6. If you do an interview – podcast, magazine
or blog interview. Put that link in your
promotion rotation. This is content you
don’t have to create. It’s also a way
for others to hear or see the interview if they missed it the first time
around.
Most authors use their
paid promotion as a one time deal. It
all depends on if its archived or not. Some
ads can be used for the year or many years to come. Share those links with your community.
Paid promotion can work
for introducing you and your book to new readers and it also can help you sale
books.
BONUS TIP: If you are a new author you want to make sure
you are introducing yourself to a new audience before the book releases. A coming soon ad gives the readers a heads up
that new author is coming out. They want
to check you out first. Maybe visit your
website or read an excerpt to see if they want to try you out when your book
releases.
If you wait until the
book releases, you are making it hard on your book and the reader because they
don’t know anything about you or your book.
Guess who they will buy instead?
The author they know and trust.
You have to build the trust. Paid
promotion can help you do that.
If you’ve never
advertised with SORMAG Promotion, for this month, I’m offering a First Time
Promoter sale - $60.00 – Need A Book Newsletter Ad and Book Pick Of The Month
Blog Ad. (value - $125)
Join Our Community Today And Receive The Latest Issue Of SORMAG Digital - Join Today
Do you need help with your promoting? - http://bit.ly/SORMAGADS19
